Opportunities and Limiatations of Onscreen Graffic Representation

 Back when there was only the BBC, there was no need for branding devices, as it was in everyone’s general knowledge that the BBC was the only TV channel broadcasting at that time. It was around the 80s when onscreen graphics became in use by companies looking to brand their channel.  Now the development of technology (satellite, cable, Freeview) has led us to a point where they’re a hundreds of TV channels that want to be recognised.  With all these channels trying to promote themselves on screen graphics it of vital importance in creating idents that communicate to the audience. 

Opportunities 

 There are many advantages and disadvantages of on screen graphics here are some of the advantages...

 The use of on screen graphics has created great opportunities for tv channels to add visually exciting or appropriate graphic visuals to their TV indents. With the development of on screen graphics channels can easily create brand identity and have chances to boost there ratings thought them. As the amount of tv channels grow, the more necessary an TV idnet is, and with on screen graphics its becoming easier to do so. 

 TV idents are not the only things that use on screen graphics, on screen graphics can be used for much more such as Adverts. Adverts use on screen graphics such a text to catch the viewers eye and let them know what brand is selling the product.  This link will take you to a goo example of how on screen graphics can be used to promote products and their identity. http://vimeo.com/12780273#

 Another great example of on screen graphics is through sports TV, all of the score boards, name tags, match facts are done using on screen graphics. Although the context in which on screen graphics are used is quite different, they still generally have the same purpose and that is to inform the viewers, and catch their attention. 

 Informative on screen graphics or info-graphics are used to display important information on screen such as statistics or text based information for example the news uses on screen graphics to show facts about what the reporters are discussing By using the on screen graphics to not only represent numerical values, but statistical and text based information along side images and animation, an audience can get a better understanding as to what really is going on and what background information they had, It can also help those who are more visual learners to understand difficult subjects in a simplistic manner.

 The use of logos on screen while programmes are running as been a massive key to the branding of channels, even really simple applications of on screen graphics can help the promotional process of the channel identity.

(to be continued)