Looking at Channel 4

 The Ident I chose to look at is from Channel 4, before looking at the ident, some research into channel for must be done to insure a true understanding of the TV ident and its purpose.  The first thing I looked into was the channels mission statement, as it is an important aspect of the idents that are produced. The channel 4 mission statement read "Our strategy in 2004/5 focuses on our reputation for diversity, innovation and nonconformity. Our mission is to Do It First, Make Trouble, and Inspire Change."  From this we can gather that channel 4 is quite an ambitious TV station, first saying, "do it first". I think that this reflects the channels style and approach to TV, they want to be unique and fresh, with new exciting content that can only be found on channel 4. The second statement reads "make trouble", by this i think they mean through the content they show, and how different it is from other channels, some controversy and bad views towards the channel will be expected. Channel 4's unique and modern and sometimes intense themes will not be agreeable by all audiences which is what their aim is. Lastly the channel wants to "inspire change" which again reflects onto the content and themes of the channels programming, portraying that the programmes will educate and spark thoughts of change within the channels viewers. Personally reading that has already interested me in the channel as it promotes a more interesting side to TV programming.

 Over the past ten years the television industry high risen with extraordinary growth, channel 4 has kept up with the competitive industry for example the launching of 4 new digital channels that are still today growing content wise and audience wise. Because of the channels constant growth in content verity, research has shown that audience figures are of much younger and upmarket viewers the most other commercial broadcasters and is said to be the most talked about TV channel by those aged between 16-35 year olds. Through the channels wide verity and ability to make viewers think about things from different perspectives and opinions, channel 4 is able to attract massive audience whither its indifferent cultures, religious persuasions, races, sexual orientation and age.